How far the rankings moved

Against the 17 Sept 2026 baseline, 26 terms improved (15 of them newly ranking) and 6 slipped. The biggest climbs came from Ipswich, which had no visible rankings on the old site, plus Brisbane arborist terms moving onto page one.

Where all 56 terms sit now

What Google showed and sent

Google Search Console for 1 to 31 October 2026. Most of the month was on the old site, so this is the starting line for November.

Google Analytics 4, 1 to 31 October 2026. Referral traffic is left out because it was almost entirely unengaged (3 engaged sessions from 735).

Every term, tracked

17 Sept 2026 = old site, before SEO. 27 Oct = the day after launch. 31 Oct = end of October. Difference compares the end of October with the baseline. NR means not in the top 100.

What the new site changed

The new website went live yesterday (26 October 2026). Against the pre-build baseline from 17 September 2026, Brisbane Trees has moved from 19 terms ranking to 30, with 13 terms newly visible in the top 100 and a clear cluster of commercial arborist terms climbing into the top three.

Before = old site (17 September 2026) · Now = 27 October 2026. NEW marks a term that had no top-100 ranking before the new site went live. ▲ is positions gained on a term that already ranked.

The terms that book jobs

First, the money terms. These are the high-intent searches someone types when they need an arborist or tree work across Brisbane and Ipswich. Position here matters most, because these are the searches that turn into quotes. This is where Brisbane Trees sits today.

Positions from the Google AU rank export dated 27 October 2026. Estimated volumes are conservative AU monthly-search figures and can be replaced with a live Ahrefs pull.

The whole board, at a glance

Across all 56 tracked terms, here is how the rankings spread 1 day after launch. A strong cluster is already on page one, with Ipswich terms climbing and the stump and emergency set still to unlock.

Captured now, versus what is on the table

The reason position matters is clicks. Applying standard click-through rates by position to the estimated search volume for every tracked term, here is the traffic the new site is already earning, and the headroom still ahead.

How this is modelled: each term's estimated AU monthly search volume is multiplied by a standard organic click-through rate for its current position (roughly 27% at #1, 15% at #2, 11% at #3, tapering to under 1% past page one and effectively zero beyond the top 100). The "on the table" figure is the extra clicks from lifting each term to a top-three click-through rate, floored per term. Volumes are conservative estimates for illustration and can be swapped for a live Ahrefs export. Figures are indicative, not a guarantee.

The fastest path to more quotes

With the new site live, the next gains come from page-two terms ready to cross onto page one, the high-volume stump and lopping set still outside the top 100, and the page-one commercial terms that can still climb into the top three.

Every tracked term, ranked

All 56 terms we track for Brisbane Trees, ordered by current Google AU position. Ranking URL is the page Google is showing today.